I met with a new customer the other day – a wonderful and successful company. At one point in the conversation we were reviewing how they had spent their money on promotional items in the past. They had not included their web address or phone number on their promotional items and had only used the company logo. Yikes!
Now if you are a company that is selling direct to customers and your items are easy to find at a local store, leaving off direct contact information on promotional items is not the end of the world. But, I would suggest finding room for your web address where customers could access a coupon. Or better yet, give the customer the opportunity to purchase on-line.
On the other hand, if you are promoting a company that survives on business to business sales, not including contact information on your give-aways is a huge waste of money and time. Especially if this is an item that is given out at a tradeshow! It’s so easy to get and stay in touch with customers and prospects these days: e-mail, phone, fax, linked-in, facebook, twitter. Make life a little easier for yourself and your customers and let them know how and where they can find you!
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